ART &
CREATIVE
DIRECTION
BRAND & EXPERIENCE
DESIGN
CONVERSE X HELLO KITTY & FRIENDS 26’
Creative Concept development + Art Direction
for the Converse collab with Sanrio.
CONVERSE X HELLO KITTY X SWAROVSKI 26’
Elevated visual direction and experience design for the limited Hello Kitty Chuck 70.
CONVERSE BACK TO SCHOOL 24’
A high school day through the lens of a rebel. The creative concept and storyline are designed to celebrate those who are independent enough to go their own way.
SPRING LIFESTYLE 25
Seasonal creative designed & directed to highlight Converse styles for the spring season.
RIMOWA SPACE CREW GRAPHIC PACK 20’
Space-themed series and letterforms designed for otherworldly travel, inspired by NASA’s visual language and exploration legacy.
TARGET X CONVERSE
Converse’s introduction into the Target retail space features holiday imagery designed to retain the Converse spirit of confidence, irreverence, and creative play.
ELEVATED PRODUCT CAPTURE DIRECTION
Fun product imagery direction for youth
and family Chuck Styles.
MI GENTE MIS RAÍCES
This LHM moment highlights CONS team rider Erik Herrera and his family. Family is the root that keeps us strong and optimistic.
MAKE.MOVE.REPEAT
An ode to the daily grind of young creators, romancing getting back to our routines in the fall.
MI GENTE MI ALEGRIA ft PANGEA
Latin History Month Campaign for Converse, celebrating the joy of the Latin community. Pangea is highlighted for this moment. Their parties and music bring joy to their community.
BODEGA COLLAB VISUALS
Bodega collaborations vary from project to project, each bringing a unique story and concept to life. The graphics created for each project are unique to the spirit of the collaboration. Collaborators: Vans, New Balance, Nike, and Saucony.
SAUCONY X BODEGA
The editorial direction is designed to complement the product’s cryptid-inspired concept. Physical techniques such as projection mapping and optical refraction were used to create mysterious, sci‑fi lighting that enhances the overall narrative.
BODEGA DIGITAL PRODUCT ADS
Bodega’s product ads are packaged to be enjoyed on digital platforms. The ads complement the product and tell a visual story to elevate the product displayed. The techniques used vary from physical collaging, illustration, and digital image making.