ELEVATED PRODUCT CAPTURE

Trend driven product content crafted elevate unique Converse SKUs for kids and families.

BRIEF

Create always-on content to generate sales for varying Converse family SKUS and product collections.

STRATEGY

Elevate the footwear by creating a visual world around the product design. Signal the trend's relevance through visual imagery and design elements.

OUTCOME

Increased product sales through owned DTC channels and wholesale accounts. High engagement paid social content, driving traffic to wholesale accounts and owned channels.

ROLE

Art Direction, Concept Creation, Creative Strategy, Content Execution.

Images shot by Buck Squibb.