I connect brands to the communities they serve through culturally resonant storytelling.

As an Art Director and Creative Strategist, I bridge the gap between creative vision and business strategy; concepting and producing integrated global campaigns and brand creative that move product, builds culture, and stick with people long after the scroll. My work lives at the intersection of creative strategy, culturally resonant storytelling, and data-informed decision-making.

Most recently at Converse (Nike Inc.), I led 360° seasonal campaigns and brand creative from brief to go-to-market, driving brand love and product sell-through while shaping global brand identity through scalable creative, culturally resonant content, and brand activations. Before that, I built brand worlds for global names like Adidas, New Balance, and Reebok as Creative Lead at Bodega, growing their social footprint by 300–400% through community-first content strategy.

What makes my process different is that research is the foundation of everything. I go deep into community values, social listening, consumer data, platform metrics and trend forecasting before a single concept is developed, so the work not only looks good but also performs and connects. I'm known for crafting culturally resonant work by having a deep understanding of subcultures and communities.

I thrive in fast-moving, cross-functional environments where creative and business strategy sit at the same table. I'm equally comfortable presenting a big idea to senior stakeholders as I am getting into the weeds of post-production, retouching direction, or platform specs.

What I bring:

→ Full-funnel integrated campaign concepting & production

→ Global art direction (video, still, OOH, paid, retail, social)

→ Creative strategy grounded in consumer data & social listening

→ Brand identity, design systems & creative standards

→ Team leadership, creative mentorship & cross-functional collaboration