STORY TELLER
& COMMUNITY CONNECTOR
ART DIRECTOR
& CREATIVE STRATEGIST
CONVERSE X HELLO KITTY & FRIENDS 26’
360 global campaign for the Hello & Friends collection built to reflect the frenetic inner world of the Sanrio fandom.
CONVERSE X HELLO KITTY X SWAROVSKI 26’
Elevated 360 Campaign for a premium Chuck 70.
CONVERSE BACK TO SCHOOL 24’
360 global campaign for Back to School recognized for connecting Converse and multiple generations by tapping into core school memories and aspirations.
TARGET X CONVERSE
Converse’s strategic introduction into the Target retail space during the holiday season.
SPRING LIFESTYLE
Seasonal creative marketing content highlighting trending Converse styles for the spring 2025.
RIMOWA SPACE CREW GRAPHIC PACK 20’
Space-themed collection for otherworldly travel, inspired by NASA’s visual language and exploration legacy. Role: Concept development and design execution of product pack.
ELEVATED PRODUCT CAPTURE DIRECTION
Always on product-focused marketing content, driving product sales through captivating visual storytelling.
MI GENTE MIS RAÍCES
This intimate LHM campaign highlights CONS team rider Erik Herrera and his family, reflecting the core values of Latin youth and families in the US.
MAKE.MOVE.REPEAT
Global 360 Campaign, the creative concept is an ode to the daily grind of young creators, romancing getting back to their routines in the fall. More details coming soon…
CONVERSE LOVE LETTER TO LA
Short film by Aidan Zamiri, highlighting the intersection of skate and music in LA. We follow 3 friends @anaiahlei, @rickness and @kiencaples who crossed paths in the LA music scene. Through this work, we connect to the skate and music scene in LA, reinforcing Converse’s long-standing brand love in the region.
MI GENTE MI ALEGRIA ft PANGEA
Latin History Month Campaign for Converse, celebrating the joy of the Latin community.
BODEGA COLLABORATION CAMPAIGNS AND VISUAL NARRATIVES
Bodega collaborations vary from project to project, each bringing a unique story and concept to life. The content crafted for each project is unique to the spirit of the collaboration. Collaborators: Vans, New Balance, Nike, and Saucony.
SAUCONY X BODEGA
Criptyd-inspired editorial campaign for the gorp-core-obsessed sport-lifestyle consumer.
BODEGA DIGITAL PRODUCT ADS
Bodega’s product ads are designed for digital platforms. The ads complement the product and tell a visual story to elevate the product displayed. This always content grew Bodega’s social platforms and solidified the creative agency and retailer as a cultural leader in the sports and lifestyle space.
SAUCONY GRID AZURA
2019 Editorial campaign reintroducing an iconic archive model back into the lifestyle space. Creative highlights Saucony’s long-standing history in performance-focused footwear that withstands the test of time.