Converse’s introduction into the Target retail space features holiday imagery designed to retain the Converse spirit of confidence, irreverence, and creative play. Styling and attitude present the product in an effortlessly “cool,” yet attainable manner.
CONVERSE AT TARGET
Strategy: Establish the Converse brand at Target. Maintain the brand personality with the right approach to retailers.
RETAIL SPACE + WEB
The design direction and language were previously established to have a gridded system, the photos captured were directed to have range in order to play within this gridded approach.
Converse Team : Stephanie Irving NA Creative Director Candice Hernstad internal producer Lauren Pressler Project Management Creative Partners : Oscar Ouk Lifestyle Photography Buck Squibb Product Photography
