CONVERSE AT TARGETConverse’s introduction into the Target retail space features holiday imagery designed to retain the Converse spirit of confidence, irreverence, and creativity . Styling and attitude present the product in an effortlessly “cool” yet attainable manner, retaining an aspirational spirit in a commercial space.
BRIEF
Introduce the Converse brand into the Target retail space.
STRATEGY
Establish the Converse brand at Target by emphasizing the Converse spirit through detailed styling, casting, and posing. Incorporate a commercial approach for this consumer profile.
OUTCOME
Increased product sales across kids and adults categories, High-performing Target brand page. Consistently performing conversion rates across paid media placements.
ROLE
Art Direction, Concept Creation, Creative Strategy, Creative Development & Execution.
RETAIL SPACE + WEBThe design direction and language were previously established to have a gridded system, the photos captured were directed to have range in order to play within this gridded approach.
