SWAROVSKI X HELLO KITTY
X CONVERSE
For a premium product offering created for our fashion-forward audience, a clean, sparkling creative direction was crafted to highlight the Swarovski crystals and classic Chuck canvas. The elements were designed to be flexible enough to extend into giftable items and experiential design elements.
DIGITAL EXECUTIONS
EXPERIENCE DESIGN
EXCLUSIVE PRODUCT PREVIEW EVENT
This event was an exclusive preview of the Hello Kitty Chuck 70 at the Swarovski HQ in New York. Elements from the product and design language were brought to life in the premium space for creators to experience. The space included a 5ft crystal-encrusted replica of the shoe charm, product displays throughout the space, a DJ booth, and a special visit from Hello Kitty herself.
TEAM
Converse Team :
Stephanie Irving, NA Creative Director,
Becca Giller internal producer
Evina Parish Project Management
Olivier Camet Brand Management
Mads Beattie Copy
Creative Partners :
Buck Squibb Photography
Cameron Galley 3D artist
Caroll Lee Event Producer