CONCEPT

Rediscover familiar outdoor spaces with a bold, rebellious spirit. Defrost and get outside!

BRIEF

Drive sales for core SKUs and re-energize them in the wholesale and retail landscape.

STRATEGY

Energize core styles with trend-relevant styling for Gen-Z. Differentiate visuals to be uniquely Converse by redefining what it looks like to be outside. Leverage an irreverent spirit to stand out in the DTC retail ecosystem. Craft a varied creative ecosystem to allow for creative refresh across placements.

ROLE

Art Direction, Concept Creation, Creative Strategy, Creative Development & Execution.

OUTCOME

Due to the vast creative ecosystem, creative conversion rates and brand recall remained consistently positive across wholesale retailers. The creative also extended into physical retail placements, allowing for Converse to refresh its retail presence with a seasonally relevant styling presentation. This creative drove increased sales for core styles in retail spaces across North America.

Shot by Luisa Opelsky

SPRING LIFESTYLE