For LHM, Converse celebrates joy and community. Pangea Collective was highlighted for the joy they bring to their community through sound. The set was designed to include iconic festive elements in Latino parties: plastic white chairs, the frutero, and of course, family and friends.
The partnership with Converse & Pangea flourished into an ongoing partnership.
ROLE
Art Direction, Concept Creation, Creative Strategy, and Campaign Development & Execution.
MI GENTE MI ALEGRIA