The creative complements the product inspiration of cryptids and urban legends by using physically abstracted image projections. A series of images was curated and later physically edited on the model and set using DIY projection mapping. Captured by Tyler Kpakpo.

BRIEF

Craft a scrappy editorial campaign to highlight the unique product design inspiration for a gorp-core-obsessed sport-lifestyle consumer.

STRATEGY

Leverage multimedia set design using obscure cryptid visuals to craft an elevated in-studio editorial campaign, building an immersive world centered around the product.

OUTCOME

100% Product sell-through, acquisition of organic earned media on leading lifestyle platforms.

ROLE

Art Direction, Concept Creation, Creative Strategy, and Set Design.

The process was made up of improvised image collage projections, DIY projection mapping
and abstraction with found objects.