CONVERSE BACK TO SCHOOL
Do you remember your high school days? This creative takes us through a chaotic school day through the lens of a rebel. In this world, we celebrate the spirit of those independent enough not to follow.
Each element of this world was carefully selected to build a world we've connected with and ultimately shaped who we are today. The creative tapped into hearts and memories in motion and stills, coming to life both offline and online.
Strategy
Capture a timeless look and feel that outlives trend cycles. Feature style expressions that represent subcultures of American youth.
This motion-led creative prioritizes the Converse personality and evokes emotion. The main objective is to inspire and make you feel nostalgic for a worry-free youth.
Design System
A yearbook-inspired design system was created to enhance the nostalgic back-to-school element.
Art Direction Process
Every detail was curated to build this world for our Gen-Z audience. They shouldn’t only see it as a reflection of their current world; they should see it as an aspirational world free of worries.
