Strategy: Develop a creative treatment that blends the youthful nostalgia of Hello Kitty & Friends with the frenetic inner world of the Converse consumer.
Inspire the consumer from a style perspective and create an atmosphere that reflects their experiences and creativity.
CONVERSE X HELLO KITTY & FRIENDS
Story: The creative concept captures the playful creative expression of the Hello Kitty + Friends fandom, immersing us in a fun world filled with creative expression. It brings to life the product design inspiration of Journaling and making memories with friends.
DIGITAL EXECUTIONS
.COM
EMAIL/SMS
DESIGN SYSTEM
Controlled Chaos with stickers.
The stickers were pivotal in communicating
the tone of creativity, play, and journaling.
I wrote the headline to further capture
the sentiment of this special collaboration.
SHOP IN SHOP
EXPERIENCE DESIGN
GLOBAL PARTNER STORES
CONVERSE DIRECT STORES
CREATIVE CONCEPT &
STRATEFY DEV.
The fans are at the center of the creative. Insights on “kiddults” were collected too early to enable the development of key characteristics of the creative approach.
Converse Team :
Stephanie Irving NA Creative Director
Becca Giller internal producer
Evina Parish Project Management
Olivier Camet Brand Management
Mads Beattie Copywritter
Creative Partners:
Eli Wirja Lifestyle Photography
Buck Squibb Product Photography