MAKE.MOVE.REPEAT CONVERSE FALL STYLE CAMPAIGN

Global 360 Campaign: the creative concept is an ode to the daily grind of young creators, romanticizing getting back to their routines in the fall, and capturing the iconic Chuck through an inspired style lens.

BRIEF

Create a seasonal campaign to highlight seasonal Chuck colors and capture them under a trend-relevant lens for Gen-Z.

OUTCOME

High engagement rates and conversion rates on videos across paid media and streaming platforms. Images captured high drive through SMS, email, and paid placements in owned and wholesale channels.

The creative concept extended to dynamic retail experiences in direct-to-consumer doors and wholesale partner retail placements.

ROLE

I spearheaded art direction, concept development, creative strategy, full campaign development and execution, and oversight of the retail design experience, immersing the customer in the campaign's visual world.